Bonphool: Chapter 5 – M. V. Rao, the Mentor

Every successful hive begins with one bee finding the right direction. In my search for that direction, I found the much-needed sunshine during one of my morning walks with Deviprasad. As we discussed my idea of developing a sustainable honey value chain for the Maulis, I sought his advice on creating an institutional structure that could bring them together. Devi smiled and said, “There is one wonderful senior officer whose passion is mentoring youth for enterprises. He is deeply committed to the empowerment of SHGs. Main tumhe usse milwata hoon.”

The next day morning Devi said, “Sir, Subah at 10.30 milne ke liye time diya hai. Chalo we go together”.

Devi and I reached the office of the Additional Chief Secretary, Panchayats and Rural Development Department, on time and waited outside his chamber. A tall gentleman in a crisp white shirt tucked neatly into dark trousers, with neatly side-parted hair gently brushing his forehead and rectangular spectacles, walked towards his chamber. Seeing us waiting outside, he smiled warmly and said, “Please come in”. Shri. M. V. Rao had a simple and unassuming appearance.

Devi introduced me. Rao Sir calmly shook my hand. His handshake was soft yet reassuring. There was warmth in his voice as he invited us to sit. He instantly made us comfortable by saying “I feel so good, today I am starting the day with two young and bright officers.” Then he asked “in what way I can help you?”

I explained my idea of developing a sustainable honey value chain for the Sundarbans. He listened patiently without interrupting me and said “very good idea.” When I sought his help for materializing the idea, he smiled and said, "Ho jayega, we are there to help you, aur kya chahiye batao.” Until then, my idea had existed only in black and white. With those reassuring words, it suddenly found colour and a clear path forward.

"Power never altered his humility." 

Though he occupied one of the highest administrative position in the state, he would simply say, “I do nothing in office; it is people like you who do miracles in field.” It was impossible to leave his room feeling discouraged. No matter how complex the challenge, he would smile and say,

“Ho jayega. Don’t repeat; it will be done. Give more ideas to work and help people.”

As I was about to leave after our first meeting, Rao Sir called out, “Santhosh, keep coming here. Whenever you have a problem, do tell me. I am always there.”

That meeting became the ray of sunshine that helped Bonphool bloom.

He had an extraordinary ability to recognise ideas worth nurturing and never hesitated to invest his time in young officers who wanted to work for people.

Every week Rao sir would simply make a phone call, “Santhosh, if you are free, drop in at my office on your way back home.” Sometimes I went with problem, sometimes only with ideas and sometimes neither. I never returned without clarity. Those one-hour conversations with him became a classroom on rural livelihoods and entrepreneurship. He rarely spoke about office files. He discussed about institutions, people’s behavior, building rural livelihoods through business and why every social initiative must eventually stand on its own feet. Along with generous doses of Gyan (knowledge), he would often insist that I taste the delicious snacks prepared by his wife.

Every new idea eventually reaches a point where vision alone is not enough; it needs an institution to carry it forward. Bonphool had reached that stage. I was searching for the right structure to organize the Maulis when Rao Sir, without a moment’s hesitation said, “Make four Cooperatives.” He immediately rang Deepak Haldar, District Registrar of Cooperative Societies and asked him to help me out in forming co-operative at the earliest. When I asked for more details on its functioning, he said “don’t worry, sab ho jayega; we are here to support you, now let us concentrate on discussing ideas”.

Deepak Haldar, a grounded field officer, took up the task of cooperative formation with remarkable speed. He travelled across the Sundarbans, met the villagers, explained the concept of cooperatives, completed the documentation and within just fifteen days, all four cooperatives were registered and ready to begin their journey.

Figure 5.1: Deepak Haldar, District Registrar of Cooperative Societies, handing over the cooperative registration certificate to a village representative in the presence of Range Officer Biplab. The formation of four cooperatives provided Bonphool with its first institutional foundation.

The Maulis from each cooperative were ready to procure the apiary boxes. The initial plan was to give apiary boxes free of cost to all Maulis. When funds didn’t arrive in time and have to wait for one more year to make this happen, I was disheartened and in one of the meetings expressed it to Rao Sir.

He said “kyu chinta karte ho? Hum hain na.”

Rao Sir immediately saw a solution where I saw only a problem. He called Samit Neogi Deputy General Manager of State Cooperative Bank and Said, “Neogi, the cooperatives in Sundarbans are ready. Please speak to them and see how the bank can support their endeavour.”

The very thought of a bank loan made me nervous. Like many Indians, I associated loans with debt rather than opportunity. I asked him “sir, instead of a bank loan, it’s better if you arrange some government funding to them.”

He laughed and convincingly told me “with free funds they will not own the initiative.”

“The loan will make them work hard and succeed. See, all our SHG women—they take loans every year and repay them. You know, I worked as a banker before joining the Indian Administrative Service. Bankers can help people build lives through loans. Look around you—every successful enterprise, big or small, grows with the support of bank finance. Why should our Maulis be any different?”

Within two weeks, Samit Neogi and his team worked closely with the villagers. A business plan was prepared, the loan was sanctioned, and the first set of apiary boxes reached the Maulis. Looking back, Rao Sir was right. Because the investment was their own responsibility, every beekeepers worked with commitment. The hives flourished, and so did the harvest.

Figure 5.2: Samit Neogi from the West Bengal State Cooperative Bank handing over the loan sanction documents to Pralay of the Kultali Cooperative. The decision to finance the initiative through bank credit, rather than grants, instilled ownership and accountability among the beekeepers.

Producing honey was only half the journey. Selling it was an entirely different challenge. None of the bee collectors had ever been to a business school, yet we expected them to become entrepreneurs after a week's training programme. The beekeepers had honey in their hands but no buyers.

Rao sir kept track of how we were progressing. He gave us the contacts of many buyers. Yet buyers were few, and the honey continued to accumulate. But the bee keepers also need to take care of their families. Without sales, every passing day increased my anxiety because it was I who had persuaded them to take the loan and begin beekeeping.

One day, looking at my worried face, Rao sir smiled.

“Santhosh, you should always be Santhosha (means ‘happy’ in kannada), don’t worry they will get the first work order for honey procurement, Ho Jayega.” As always, he immediately asked West Bengal Comprehensive Area Development Corporation to procure some honey from all three cooperatives. It was a big relief.

Figure 5.3: M. V. Rao announcing the marketing of Bonphool's Sundarban honey through the Rural Development Department's retail wing. The first institutional procurement became a turning point for the young enterprise.

He handed me some homemade murukku prepared by his wife and said, “Lo, murukku khao. Be Santhosha. Kal Saturday mere office aana. We have invited some SHG women who are doing well. We will interact and learn from them.”

Saturdays in his office were unlike government meetings. They were open classrooms where successful SHG women and farmers shared their experiences, learnt from one another, and left with practical solutions to their problems.


Figure 5.4: Launch of Bonphool with village representatives at the Panchayats and Rural Development Department. Rao Sir believed that government should create platforms where rural producers could directly connect with institutions and markets.

Rao Sir did much more than help establish cooperatives. He nurtured Bonphool at every stage—guiding its institutional foundation, connecting it with finance, finding its first buyers and encouraging its marketing. Like the sunshine that helps a flower bloom, he quietly nurtured Bonphool through every stage of its journey. He became Bonphool's strongest ambassador, promoting it on Twitter and connecting us with people who believed in the initiative. Little did I know then that his mentorship would continue shaping not only Bonphool, but also my own journey in public service.

Looking back, Bonphool was never built by one individual. It grew because every time I encountered a roadblock, there was someone quietly removing one obstacle after another before I lost hope. M. V. Rao never asked for recognition. He simply kept saying, "Ho jayega." Years later, when I look at Bonphool, I realize that behind every successful social enterprise stands not only an idea, but also a mentor who believes in it before anyone else does.

(To be continued…)

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